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Pros and Cons of Adding Cell Phones to Telephone Samples
The increase of cell phone-only households and use of cell phones most of the time, even by those who still have landlines, is becoming a serious issue market researchers involved in survey research...
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The Rise Of The Wireless-Only Household [Infographic]
In the most recent National Health Interview Survey (July – December, 2011) from the CDC, the data confirms an ever-increasing trend in the US of households that only have wireless phones. In the...
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